This year I collaborated with The Edinburgh Collection, a renowned group of hotels and serviced apartments in the heart of Edinburgh. The project was both exciting and multifaceted, reflecting the unique character and offerings of their diverse properties. Here's a behind-the-scenes look at how I brought their vision to life.
The Edinburgh Collection comprises two hotels and two serviced apartment locations, each with its own distinct charm and appeal. With recent refurbishments across three of their properties, the goal was clear: to capture stunning, cohesive imagery that showcases the character and versatility of their space.
From the outset, the project demanded a balance between creativity and consistency. Each location had its own personality, yet the imagery needed to convey a cohesive brand identity.
The results speak for themselves: a comprehensive suite of images that beautifully showcase the elegance, comfort, and individuality of each location. Whether it’s the sleek modernity of Princes Street Suites, the historic charm of Old Waverley Hotel, or the contemporary appeal of Holyrood Aparthotel, each property’s unique essence shines through.
"We had the pleasure of working with Ali on several projects across our hotel group. His professionalism, creativity, and meticulous attention to detail have been invaluable to our brand.
Ali possesses a unique ability to capture the distinct essence of each of our properties. He brings out the character and charm of each location, while seamlessly creating a cohesive visual identity across our entire portfolio. His expert use of lighting and composition has produced breathtaking images that have significantly elevated our branding and promotional efforts.
Beyond his technical skills, Ali was incredibly professional and efficient throughout each shoot. He worked closely with our team, accommodating our schedules and consistently delivering results that surpassed our expectations."
This project was a wonderful opportunity to contribute to the visual storytelling of Edinburgh’s hospitality scene. The experience reaffirmed my passion for capturing spaces in ways that inspire and invite.
To learn more about The Edinburgh Collection and explore their stunning properties, visit:
If you’re looking to elevate your brand with professional photography, feel free to get in touch. Let’s create something extraordinary together!
